Americans Go Wild with $9.8 Billion Online Shopping Spree on Black Friday

This year’s Black Friday online sales in the United States have hit a record high.

Adobe Analytics, a marketing data analysis solution from Adobe, announced that e-commerce sales in the United States on Black Friday increased by 7.5% from last year to $9.8 billion. Online sales on Thanksgiving Day, the 23rd, also increased by 5.5% from last year to $5.6 billion.

American consumers primarily opened their wallets for electronics, smartwatches, TVs, and audio equipment on this year’s Black Friday.

According to another analytics firm, Salesforce, Black Friday online sales increased by 9% from last year to $16.4 billion. Thanksgiving sales were $7.5 billion, up 1% from last year. However, Salesforce analyzed that sales significantly increased on Black Friday, focusing on shoes, sports goods, health, and beauty products.

Shopify, a Canadian e-commerce company, also announced that this year’s Black Friday sales increased by 22% from last year, driven by increased clothing and jewelry sales.

Bloomberg explained that the increase in Black Friday online sales sent a positive signal to the retail industry, which had a gloomy holiday season forecast. It also stated, “With savings decreasing during the COVID-19 pandemic and high-interest rates being maintained, this year’s holiday season sales are a precursor to the recovery of U.S. consumption.”

By. Lee Jung Yoon