Hyundai’s Santa Fe: The Driving Force Behind Social Media Buzz

Hyundai Motor Company has created unique social media content based on collaborations with brands like Adobe to market its new Santa Fe model. Thanks to the unique content, which vividly reflects each brand’s characteristics, this achieved better results than traditional advertisements on broadcast and radio legacy media.

According to Hyundai Motor America (HMA), on the 15th, Hyundai recently signed partnerships with 22 brands and produced over 100 pieces of content that reflect each brand’s characteristics for the social media marketing of Santa Fe. As of the 14th (local time), the content created for Instagram Reels has achieved a record of 30 million plays, 3140 post exposures, 19.1 million accounts, 59,800 post engagements, and 42,800 account engagements.

The brands that partnered with Hyundai include Adobe, Bestfriends.org, Booking.com, Boys & Girls Clubs, Drumstick, El Patio Foods, Heal the Bay, Houston Texans, Igloo, Kennedy Space Center Visitor Complex, LA Rams, Michael’s, Mint Mobile, Optimist Drinks, Opendoor, Planet Fitness, Red Lobster, Super73 Electric Motorbikes, SUPLMNT, Wienerschnitzel, Weber Grills, and ZOA Energy.

This social media marketing was led by INNOCEAN, which oversees global marketing for Hyundai Motor and Kia. Jason Sperling, Chief Creative Officer (CCO) of Innocean USA, emphasized, “It’s very rewarding to have 22 brands participate in various activities on Hyundai’s Instagram channel. An incredible amount of content was created in just a few days, from idea to execution.” He added, “This is a good example reminding us that we don’t necessarily need to appear on a broadcast to increase brand awareness.”

Hyundai plans to showcase its content through various platforms, including Instagram, TikTok, Facebook, and YouTube. Angela Zepeda, Chief Marketing Officer (CMO) of HMA, said, “We wanted a unique approach to reach customers during a soccer match,” and expressed her gratitude to all the brands that helped flawlessly execute this social media marketing.