AliExpress and Tmall Accused of Deceptive Sales with ‘Chinese Hanbok’

| Seo Kyung-duk, a Professor at Sungshin Women’s University claims that Ali aligns themself with China’s unreasonable claim

[iNews24, Reporter Ku Seo-yoon] There’s a controversy brewing over the Chinese cross-border shopping apps, AliExpress and Temu, selling traditional Chinese clothing Hanfu, in their Chinese Hanbok section.

On the 6th, Professor Seo Kyung-duk of Sungshin Women’s University posted a photo of the Chinese Hanbok for sale on AliExpress on his SNS, stating that it’s an act of deceiving consumers in Korea, and that “a famous Chinese shopping mall in Korea is also carrying out a Hanbok operation.”

Professor Seo also pointed out that “AliExpress has over 6 million monthly Korean users” and “they have created a section labeled ‘Chinese Hanbok’ on their shopping mall selling China’s Hanfu.”

He added, “For the past few years, China has been making baseless claims that the origin of Hanbok is Hanfu” and “it has been revealed that AliExpress is also in agreement with these Chinese claims.”

Professor Seo noted that “Temu has more than 4 million monthly Korean users” and “when you look up Hanbok on the shopping mall, many Hanfu also appear in the search results that could lead to misunderstandings among foreigners.”

He further stressed, “If Chinese companies do business targeting Korean, they should first respect Korean culture and history and maintain at least the minimum courtesy, but there is no such appearance at all”, and “Ali and Temu need to make corrections quickly.”