Switzerland Tops the Charts as Most Satisfying Travel Destination

This year, Switzerland had the highest satisfaction among overseas travelers, followed by Spain.

Consumer Insight conducted a satisfaction survey among 9,375 people who traveled abroad in the past year (from September 2022 to August 2023).

Switzerland scored the highest overall satisfaction with 833 points, followed by Spain with 810 points. Australia (799 points), Italy (778 points), and New Zealand (775 points) followed. Japan climbed to the 6th place with 767 points, a significant rise of 18 steps compared to the 2019 survey.

Following them, Portugal (764 points), Singapore (763 points), Indonesia (753 points), and Guam (752 points) made it to the top 10.

By. Kim Da Ae