NewJeans Faces Backlash Over PUBG Collaboration: Sexualization Sparks Outrage

NewJeans, the K-pop girl group, is currently facing a sexual commodification controversy after collaborating with the game PlayerUnknown’s Battlegrounds (PUBG).

Recently, controversy has emerged as online posts mocking members of NewJeans have surfaced. In PlayerUnknown’s Battlegrounds, their characters are depicted in swimsuits or revealing outfits, leading to ridicule and criticism.

On the 20th, Krafton and ADOR stated, “Recently, there have been cases where some users have created and shared inappropriate posts using NewJeans’ characters.”

Both companies conveyed that “this behavior does not align with both sides’ brand image and values, and it is causing discomfort to all fans.”

They further stated that they take the current situation seriously.

Krafton and ADOR warned, “We will actively address inappropriate content. Problematic posts will be removed, and the users involved may face restrictions in community activities.”

“We sincerely apologize for the occurrence of these situations and moving forward, we will strive to avoid disappointing our fans by preparing and reviewing them more thoroughly in the future,” they added.