Why Americans are Falling for the Kona Electric

Subcompact SUVs such as the Hyundai Kona and Kia Seltos are popular among social beginners. Both are decent vehicles with spacious interiors and a size and driving performance that anyone can drive. The Kona even has an electric vehicle model, Kona Electric, so there are many choices.

However, the price is in the $34,050 to $42,420 range, which is somewhat burdensome compared to the vehicle’s size and performance, making it difficult for South Korean consumers to purchase it willingly. That’s why it’s not popular in South Korea. On the contrary, it is said that Kona Electric is receiving better reviews than expected in the US. Let’s find out why Kona Electric is recognized in the US.

Cheap price for an imported vehicle
Unique design not found in the US

The starting price, which is in the $30,000 range, is low for an imported vehicle, and it is presumed to be preferred in the US because it has abundant convenience features and options for the price.

Another secret to its popularity was its funky design. In the US, the proportion of angular and rugged vehicles is very large, and most Japanese vehicles that are popular in the American market also feature similar designs. However, Kona Electric is gaining popularity because of its colorful exterior color and design, which was previously difficult to find in the US.

Spacious interior, but…
Poor finish, material quality is disappointing

The Kona Electric utilizes more space thanks to its increased length and wheelbase compared to the second-generation Kona. However, it feels somewhat insufficient for people to board the second-row space and use it sufficiently. Because it has a narrower space than the Kia Seltos, a vehicle in the same segment, it may be a disadvantage for drivers who value interior space.

A drawback is that too much plastic was used. Of course, if customers choose a higher trim, they can change the seats and other parts of the interior to more luxurious materials. Still, other than that, the plastic-like materials in the car did not leave a good impression.

Why is it popular in the US?

To summarize, the Kona Electric is recognized as a practical subcompact SUV at an affordable price. In particular, the unique design, color, and options provided as standard draw positive responses in South Korea and the US.

Although material use and assembly completeness are disappointing, the various advantages, such as interior space and daily driving performance, of the vehicles that can be purchased for about $34,050 are enough to offset some disadvantages.